Enhanced Social Media & Promotional Partnership Services

1. Comprehensive Digital Presence Audit and Strategy

We begin with a thorough review and strategic evaluation of your current social media footprint and overall online presence. This audit goes beyond surface-level metrics to analyze brand consistency, audience engagement, content performance, and competitive positioning. The goal is to establish a clear baseline and identify key opportunities for growth and refinement, ensuring our strategy is aligned with your business objectives.

2. Consistent and High-Impact Content Creation & Distribution
   • We commit to a structured and dynamic content schedule designed to significantly boost your visibility and engagement across key social platforms:
   • Dedicated Social Media Content: We will generate a minimum of three high-quality, impactful posts per week across all four major and any other agreed-upon platforms.
   • Exclusive Silver Level Beachside Directory Listing: Your business will receive a premium, year-round listing in the highly-trafficked Beachside Directory, enhancing your local SEO and organic search visibility.
   • Original, Custom-Branded Visual Assets: Our design team will create three original, professionally-designed flyers/visual assets per month. These are custom-tailored to promote specials, events, new menu items, or general branding initiatives.
   • Authentic, High-Quality Branding: All content creation will seamlessly incorporate your logo, unique branding elements, and original, high-definition photos and videos captured at your location, ensuring all visuals are authentic, fresh, and representative of your establishment’s atmosphere and quality.
   • Guaranteed Posting Frequency: We ensure consistent audience engagement by committing to a minimum of three posts per week across all 4 major platforms.
   • Multi-Platform Management: We manage and optimize content distribution across the four major social media channels: Facebook, Instagram, TikTok, and X (formerly Twitter), tailoring content formats and timing to each platform’s unique audience and algorithm.
3. Exclusive Video & Podcast Content Feature

Elevate your brand with a unique multimedia feature:

“Who’s at the Chef’s Table with Chef Dan” Interview: We will produce a dedicated, high-value promotional interview and/or podcast episode featuring a key member of your team (e.g., Owner, Head Chef). This professional session will be taped on-location at your establishment and promoted across our network, giving our audience an intimate look into your brand’s story, passion, and culinary expertise.

4. Partner-Exclusive Discounts and Benefits

As a valued partner, you will receive exclusive, significantly discounted pricing on all additional SoFloDining products and services, including but not limited to, advanced photography packages, video production services, event promotion, and sponsored content opportunities.

This framework is designed to move your social media from a basic presence to an active, growth-focused promotional engine.

Executive Restaurant Visit and Operational Evaluation

1. Unannounced Visit and Core Service Report ($50):

A seasoned professional will conduct an unannounced, incognito dining experience to evaluate your restaurant’s operations from a guest’s perspective. Our evaluation focuses on the following critical touchpoints:

2. Performance Enhancement & Strategic Action Plan($200):
   • Detailed Improvement Report and Strategy Session.
   • This phase translates the observations from the visit into actionable strategies for excellence:
   • Targeted Improvement Recommendations: We will provide a comprehensive report outlining detailed, prioritized improvements necessary to achieve a favorable review and elevate your overall guest satisfaction scores.
   • Operational Blueprint and Reference Materials: Improvements and suggestions will be outlined in detail, providing your management team with a clear roadmap. This includes initial staff training and reference material designed to immediately implement new service standards.
   • Optional In-Depth Training: Full staff training sessions and/or video modules are available at an added charge to ensure your team masters the new service protocols.*
   • Accountability and Follow-Up: A follow-up check-in will be conducted four weeks after the report delivery, if necessary, to assess progress and address any implementation hurdles.
3. High-Impact Promotional Launch
   • Upon implementation and your team’s readiness, we translate the improved experience into a powerful marketing message:
   • Professional Blog Feature: A compelling, professionally written BLOG post will be crafted and released 3 to 5 days after Chef Dan’s final approval, highlighting the positive changes and dining experience.

Limited Marketing Package:

• We utilize the reach of the SoFloDining network to give your feature immediate and targeted exposure:
• Targeted Facebook Post: A one-time, prime-time posting on the main SoFloDining Facebook Page (scheduled for 7:30 PM on a Wednesday).
• Group Amplification: A one-time, concurrent post within the exclusive South Florida Dining Group and the corresponding County’s local dining group (scheduled for 7:30 PM on the same Wednesday), targeting highly engaged local food enthusiasts.
• Evergreen Digital Placement: Permanent placement and archival of the full blog post on the high-traffic SoFloDining.com website, providing long-term visibility and credibility.

Premium Multimedia Marketing & Visibility Campaign

This comprehensive package goes far beyond standard promotion, leveraging high-impact video, deep social media saturation, and long-term digital presence to maximize your exposure and authority in the South Florida dining scene.

1. Foundational Campaign Elements

This package includes all services detailed in the foundational Lunch Special, ensuring your business receives immediate baseline exposure and a professional blog feature to kick off the campaign.

2. Extensive Cross-Platform Social Media Saturation

We execute an immediate, high-velocity social media blast to maximize initial awareness across a minimum of five distinct platforms:

• Primary Facebook Network: The initial professional posting on the SoFloDining Facebook page will be immediately cross-posted and shared with 10+ high-traffic, relevant local and regional Facebook groups.
• Alternative Social Platforms: The content will be shared on MeWe (including a general post and a minimum of 4 relevant groups) and Truth Social (including the general feed and the SoFloDining group), expanding reach to diverse audiences.
• Niche & Professional Networks: Exposure is further amplified through sharing on Epicure / Mastodon and a prime-time post on X (formerly Twitter).

3. Dynamic Short-Form Video Content (Reels)

We execute a sustained, three-week campaign utilizing engaging short-form video:

• Content Production: We will produce three individual, high-energy Reels, each 1 to 3 minutes in length, released sequentially over a three-week period. These are optimized for maximum engagement.
• Expanded Distribution: These Reels will be strategically distributed across all locations mentioned in Section 2, plus a powerful focus on the premier video platforms: Instagram and TikTok.

4. Professional SoFloDining VLOG Feature

This is the centerpiece of the campaign—a professional video production showcasing the best of your restaurant:

• Standard VLOG Production: A high-definition, professionally edited SoFloDining Video Review (VLOG), 5 to 7 minutes in length, providing a comprehensive and favorable feature.
• “Restaurant of the Week” Premier: The VLOG will debut as the prestigious “Restaurant of the Week” feature, scheduled for release 4 to 6 weeks after the initial BLOG to sustain momentum.
• Maximum Video Distribution: The VLOG will be shared across all locations listed in Section 2 (Social Media Blast) and Section 3 (Reels), including Instagram and TikTok.
• Long-Term Twitter/X Persistence: The video link will be reposted and blasted 4 separate times over a 1-year period on X (formerly Twitter), ensuring ongoing evergreen visibility and traffic.

5. Podcast Syndication for Audio Reach

To maximize audience reach, the VLOG content will be repurposed for audio consumption:

• Podcast Episode Release: An audio version of the VLOG will be professionally released as a podcast episode, strategically timed 4 to 6 weeks after the VLOG premier.
• Podcast Promotion: The podcast episode will be promoted across all social media locations mentioned in Section 2 (Social Media Blast), as well as on Instagram and

6. Permanent Recognition and Authority

• Official Recognition: Your establishment will be presented with a prestigious RESTAURANT OF THE WEEK Plaque, a physical symbol of excellence to display on your premises, enhancing customer trust and brand authority.