The Lure: Secure Your Seat for Creative Sushi and Lively Atmosphere

When the search for unique dining in St. Pete leaves you overwhelmed, trust the locals: The Lure is the unequivocal “must-visit.” The moment you enter, you are instantly engulfed by the rich, unmistakable aroma of freshly prepared sushi and a vibrant, airy atmosphere. This is where impeccable service meets unexpected culinary abundance, often starting with a very fun happy hour.

The atmosphere is one of vibrant, social celebration. The space is very open and airy, with tables well-spaced so you are not on top of anybody, and features two pool tables near a high-top area. Every detail—from the pleasant greeting by hostess Brooke to the properly crafted mixed drinks—speaks of sophisticated, yet casual, fun. This spot is clearly a neighborhood gem, pet friendly, and great for special occasions and parties.

The flavors are extraordinary. Start your culinary journey with the incredible Marley appetizer, a delightful mix of braised pork belly on a wonton crisp topped with apple chutney and habanero honey—an absolute must-try! The extensive sushi selections, including the Red Dragon (with shrimp tempura, spicy tuna, and more tuna) and the audacious Bacon-8-Her (an obscene amount of bacon, asparagus, and avocado), were all delicious and beautifully presented.

The Lure offers experiences that few other restaurants dare to attempt, blending pub culture with high-quality sushi. On your next visit, you must not miss the beverage ritual: cocktails like the Moscow Mule or the Painkiller are good pours and crafted properly—so much so that a second round is highly recommended. The menu provides a great mix of classic and creative items, proving the establishment’s dedication to excellent sushi.

The ultimate FOMO moment comes from realizing the breadth of the menu, meaning a return visit is essential to explore a full dinner. Even based on a Happy Hour visit alone, this location is highly recommended for its food, drink, and atmosphere.

This restaurant’s high local demand, particularly for its fun happy hour and central location, means that tables can fill up quickly. Arrive early or make plans in advance. Take advantage of the lot of street parking available to guarantee your table for this truly special occasion spot.